4 Smart Ways Using Branded Stickers During St. Patrick's Day

Major events and holidays are often a major opportunity for businesses to expand their influence and get eyes on their brands. One of the holidays that many Singaporeans visit every year is St. Patrick's Day. For centuries, Ireland and Singapore have had a deep and broad relationship with each other. With St. Patrick's Day being a way for Irish immigrants to celebrate their culture and heritage, it is only natural that it is celebrated in Singapore too. 

So, if you are running a business, you should be looking at boosting your brand during this holiday. Now, there are tons of ways that you can do so, such as heavy marketing tactics and promotional events, but today, we are going to be looking at something simpler: Stickers. These tools are a versatile and cheap way for you to gain new customers and even find people who have never heard of your business before. So, let's talk about the different ways you can cleverly use stickers on St. Patrick's Day.

Create Limited Edition Stickers

People always love the charm of limited and exclusive merchandise. Transform some of your products into limited edition versions of themselves. You can print them in green vibrant, limited-edition stickers featuring a cheeky leprechaun or a shimmering pot of gold on your packaging—whether it's beer bottles, coffee cups, or even skincare jars. There are tons of sticker materials that help give you the edge over the rest of the competition. 

Customers love their seasonal twist, and this is no different. Encourage people to keep your stickers as a token or memento of their time spent on St. Paddy's Day. Doing this can subtly reinforce your brand every time they see that lucky design.

Interactive Giveaways on Your Social Media

Here's another thing people love: discounts! During St. Paddy's Day ran a promotional campaign by providing stickers with QR codes. These codes should lead your customers to your social media pages or shops and give them some discounts.You can even turn into a game, Follow the Rainbow to Reach the Pot of Gold! If you are running a giveaway, encourage followers to share a photo of themselves wearing green or enjoying your product, tagging your brand for a chance to win.

This will create some buzz around your business and encourage customers to interact with your team on social media. It also helps your logo far and wide as those stickers end up on laptops, water bottles, and phone cases.

Themed In-Store Decorations

Now, you shouldn't forget about an important fundamental: store decorations. Turn your shop into a St. Patrick's Day hotspot with stickers that double as decor. Customers and tourists who enjoy the holiday just might take a chance and step inside to see your grand displays. This way, the store markets itself without you having to do anything. Things as simple as vinyl lettering on the wall could capture people's imagination and intrigue.  

It's a low-cost gesture that delights visitors, encourages them to share your brand with others, and keeps your identity front and centre long after they leave.

Surprise Marketing on the Streets

Take your brand and logos to the party with a bold, sticker-based guerrilla campaign. Create eye-catching designs and combine them with weather-resistant materials to achieve maximum success. We suggest creating directions to your store - like "Follow the Rainbow to [Your Brand]"— and place them in places with high-foot traffic (legally, of course!). Make sure not to cause a disturbance or litter! 

This unexpected approach sparks curiosity, drives foot traffic, and ties your brand to the holiday's adventurous vibe, all while keeping your marketing budget as lean as a leprechaun's wallet.

Final Thoughts 

Celebrating St. Patrick's Day isn't just about wearing green clothes and drinking green beer; it's celebrating the wonderful Emerald Isle, Éire, and the people who came from it. Stickers, with their simplicity and stickiness, offer a creative playground to experiment with different tactics and methods. Unleash your inner Irish spirit, and watch your brand shine brighter than a pot of gold this March 17th!